Hands-on Paid Media Experience: 4+ Years
Market: USA
Industry: B2B Technology | SaaS | AI | Data Engineering | IT Services
About Naveera
Naveera is a global technology and engineering partner helping enterprises build, modernize, and scale their digital ecosystems through Data Engineering, Generative AI, Application Engineering, Cloud, and IT Infrastructure.
With 15+ years of experience in technology services and consulting, Naveera helps organizations turn complex technology challenges into scalable, production-ready solutions that deliver measurable business value.
Our approach is built around Production over Pilots. We focus on taking technology initiatives beyond experimentation and into production, scale, and measurable business outcomes.
Through our Center of Excellence driven delivery model, product engineering approach, and globally integrated teams, Naveera combines technical expertise, domain knowledge, and disciplined execution to serve enterprise clients across industries including Healthcare and Life Sciences, Financial Services, Manufacturing, Retail, Energy, and Technology.
About the Role
Naveera is looking for a Growth / Performance Marketing Manager to drive measurable B2B demand generation and paid media performance for the US market.
This is a highly hands-on, performance-driven role for a marketer who understands the complete B2B marketing funnel and can connect advertising spend to qualified leads, opportunities, pipeline, and revenue.
Ad Spend → Qualified Leads → Opportunities → Pipeline → Revenue
The ideal candidate will have personally managed significant paid media budgets, built and optimized campaigns across multiple platforms, implemented reliable conversion tracking and attribution, and used performance data to improve marketing ROI.
What You’ll Do
- Own and optimize paid media campaigns for the US B2B market
- Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft/Bing Ads
- Manage significant monthly advertising budgets with a strong focus on performance and ROI
- Build campaigns aligned with the complete B2B funnel from demand generation through qualified leads, opportunities, pipeline, and revenue
- Develop audience segmentation, targeting, retargeting, and account-focused campaigns
- Monitor and optimize key performance metrics including CPL, CAC, conversion rates, pipeline contribution, and ROAS
- Implement and maintain conversion tracking using GA4, Google Tag Manager, UTM parameters, and advertising platform tracking
- Work with CRM and marketing systems to maintain accurate lead attribution and funnel visibility
- Build performance dashboards and reports using Looker Studio
- Analyze attribution data to understand channel and campaign contribution to pipeline and revenue
- Collaborate with sales teams to align campaigns with target accounts, buyer personas, and revenue objectives
- Develop and test landing pages, ad creatives, messaging, audiences, and conversion paths
- Continuously test and optimize campaign variables based on performance data
- Identify underperforming campaigns and implement corrective strategies
- Translate marketing data into actionable insights for leadership
- Contribute to broader demand generation, ABM, and growth marketing initiatives
Required Skills & Experience
Paid Media
- 5+ years of relevant marketing experience
- 4+ years of hands-on paid media experience
- Proven experience personally managing $10,000+ USD per month in advertising spend
- Strong hands-on experience with:
- Google Ads
- LinkedIn Ads
- Meta Ads
- Microsoft/Bing Ads
- Strong understanding of campaign planning, targeting, bidding, audience segmentation, retargeting, and optimization
- Experience managing paid media campaigns for B2B audiences
Analytics & Tracking
- Strong hands-on experience with GA4
- Google Tag Manager
- UTM strategy and implementation
- Conversion tracking
- Marketing attribution
- Lead and funnel tracking
- Performance analysis and reporting
- Looker Studio
B2B Growth Marketing
- Strong understanding of the B2B marketing funnel
- Experience connecting marketing activities to qualified leads, opportunities, pipeline, and revenue
- Understanding of lead quality, campaign attribution, and marketing ROI
- Experience developing campaigns for enterprise decision-makers
- Strong understanding of demand generation and performance marketing
Nice to Have
6sense, Demandbase, Intent Data platforms, HubSpot, Salesforce, Marketing automation platforms, CRM-based attribution, Account-level campaign measurement, B2B SaaS demand generation
What You Can Expect at Naveera
At Naveera, you will have the opportunity to work at the intersection of technology, AI, data, and enterprise business growth.
You will collaborate with leadership, sales, and technology teams to build a performance-driven marketing engine focused on qualified demand, pipeline generation, and measurable business outcomes.
This role provides an opportunity to take meaningful ownership of performance marketing initiatives and directly contribute to Naveera’s growth through data-driven marketing strategies.
Join Naveera
If you are a performance-driven B2B marketer who has managed significant paid media budgets and can demonstrate a clear connection between marketing investment, pipeline, and business growth, we would like to hear from you.